CPA marketing — or cost-per-acquisition, cost-per-action, pay-per-acquisition and cost-per-conversion — is an advertising model, whereby publishers are paid a certain amount of commission every time a user takes a specific action as a result of their marketing. Whether the desired action is buying a product, or signing up for a free-trial, the advertiser is the one who determines this — meaning you won’t have to pay for any unfavourable actions. And the fact you’ll only ever have to fork out money once you’ve got some sort of desired action or result, makes this marketing strategy one of the most favoured ones around.
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