In a way, every email is email marketing, but in today’s technological world, there’s so much more that can be done to enhance your businesses email marketing services. Whether you want to enhance your relationships with current customers and earn their loyalty and respect, or engage new customers and convince current ones to come on board — email marketing has a whole host of advantages that good-old-fashioned marketing can’t match up to. Including the fact you can use it to track your customer’s interaction, meaning you can get a real return-on-investment. Plus, you can target your customers with content that’s directed solely at them, for example, to do with their previous interactions with your business. And of course, when the average person checks their email 15 times a day, yours probably won’t go amiss.
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