As a reliable aspect of search engine optimisation, link building aims to increase the search engine ranks of a page or website through referral traffic. Put simply, it optimises other websites by linking them back to yours. Why do you need it, though? Because link building increases your pages authority within the ranks, and provides an insight for search engines as to what websites have the most useful information. Search engines use these links to trawl the web, and so if yours appears more than other sites with the same keywords, then it’ll be more likely to be deemed worthy, therefore putting you at the top of a search engines rankings. SEO specialists all agree this is one of the harder aspects to the role, so it’s good to make sure you’ve got someone who knows what they’re doing on board!
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