Reputation management is the practice in which an individual, group, or organisations reputation is influenced or controlled. The term, which once came under the umbrella of public relations services, has grown in importance alongside the growth of the internet and social media. Nowadays, when anyone can say anything they want online, it’s more important than ever before to manage your online reputation, and make sure the information that’s out there is exactly as you would like it to be. So, by identifying and analysing what other people are already saying — and utilising tactics such as public relations campaigns, positive content pieces, and social media accounts — reputation management helps to maintain and form your ideal status.
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