Search Engine Optimisation, or SEO, refers to the process in which a websites quality and quantity of traffic is improved — through free, organic, editorial, and/or natural search results. All search engines, such as Google, Bing, and Yahoo, rank links to pages in an order of what they feel is the most relevant to users. Unlike paid search ads, SEO is a free and effective way to drive traffic to your website — and it’s done through a whole variety of means, whether that’s key words, quality and quantity of social media shares, brand names, readability, or another tactic entirely. It’s one of the most commonly used marketing services in today’s world.
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